General Tire
General Tire DELIVERS
Making the most of every moment can be demanding. At General Tire, we think you should demand more from your tires. Our great tires bring you the right combination of performance, durability, style, and value, to meet whatever needs life demands. Taking the kids to school and back? We deliver reliability. Turning heads on the daily commute? We deliver distinction. Tackling your favorite off road trail? We deliver more traction. General Tire delivers. Because that’s what you deserve.
General Tire
General Tire DELIVERS
Making the most of every moment can be demanding. At General Tire, we think you should demand more from your tires. Our great tires bring you the right combination of performance, durability, style, and value, to meet whatever needs life demands. Taking the kids to school and back? We deliver reliability. Turning heads on the daily commute? We deliver distinction. Tackling your favorite off road trail? We deliver more traction. General Tire delivers. Because that’s what you deserve.
Access our top-rated portfolio of offerings
The tires you trust, and your consumers ask for by name.
AltiMax™ RT⁴⁵
The AltiMax™ RT⁴⁵ is a long-lasting, all-season touring tire for passenger cars and crossovers. Developed for year-round driving with confident handling in all conditions, this tire comes complete with the Replacement Tire Monitor and Visual Alignment Indicators, which aid in detecting tire wear.
AltiMax™ RT⁴⁵
The AltiMax™ RT⁴⁵ is a long-lasting, all-season touring tire for passenger cars and crossovers. Developed for year-round driving with confident handling in all conditions, this tire comes complete with the Replacement Tire Monitor and Visual Alignment Indicators, which aid in detecting tire wear.
AltiMAX™ ³⁶⁵ ᴬᵂ
This versatile, all-weather touring tire is for passenger cars and crossovers. Allowing drivers the freedom to drive on one set of tires year-round, this tire carries the 3-Peak Mountain Snowflake symbol for severe winter conditions.
G-MAX™ AS⁰⁵
This dynamic, all-season ultra-high performance tire is for passenger cars and crossovers. With superior all-season handling and long-lasting treadwear, this tire comes complete with the Replacement Tire Monitor and Visual Alignment Indicators, which aid in detecting tire wear.
G-MAX™ RS
This excellent, summer ultra-high performance tire is for passenger cars and crossovers. Bringing you the optimal balance between performance and long-lasting treadwear, this tire comes complete with the Replacement Tire Monitor, which helps determine when a tire change is needed.
Grabber™ A/Tˣ
This aggressive, all-season all-terrain tire is for light trucks and SUVs. It balances exceptional off-road capability with on-road performance and styling. It delivers robust strength and durability. The 3-Peak Mountain Snowflake symbol means it’s great for severe winter conditions and is pinned for winter studs.
AltiMAX™ ³⁶⁵ ᴬᵂ
This versatile, all-weather touring tire is for passenger cars and crossovers. Allowing drivers the freedom to drive on one set of tires year-round, this tire carries the 3-Peak Mountain Snowflake symbol for severe winter conditions.
G-MAX™ AS⁰⁵
This dynamic, all-season ultra-high performance tire is for passenger cars and crossovers. With superior all-season handling and long-lasting treadwear, this tire comes complete with the Replacement Tire Monitor and Visual Alignment Indicators, which aid in detecting tire wear.
G-MAX™ RS
This excellent, summer ultra-high performance tire is for passenger cars and crossovers. Bringing you the optimal balance between performance and long-lasting treadwear, this tire comes complete with the Replacement Tire Monitor, which helps determine when a tire change is needed.
Grabber™ A/Tˣ
This aggressive, all-season all-terrain tire is for light trucks and SUVs. It balances exceptional off-road capability with on-road performance and styling. It delivers robust strength and durability. The 3-Peak Mountain Snowflake symbol means it’s great for severe winter conditions and is pinned for winter studs.
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Programs and promotions
Continental GOLD
The Continental GOLD Program is a simple yet comprehensive program that provides dealers with the tools and rewards they need in their market
Engage 360
Engage360 is an online training program that covers Continental and General Tire product information, tire basics, selling skills and more! Available 24/7, earn points for testing to redeem on gear, gifts and gadgets.
ATD Partner Program
Sign up for a manufacturer program with ATD as the primary distributor and earn quarterly payout eligibility. More rewards. More opportunities.
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