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Cooper
Go with the Coopers
At Cooper®, we rely on a standard of philosophies and beliefs to guide the principles of our organization. We call it The Cooper® Way. They are the foundation for every business decision we make and every action we take as we shape our culture.
Cooper
Go with the Coopers
At Cooper®, we rely on a standard of philosophies and beliefs to guide the principles of our organization. We call it The Cooper® Way. They are the foundation for every business decision we make and every action we take as we shape our culture.
Innovating for a better future
Since 1914, we’ve been manufacturing tires the American way, with good-old-fashioned pride and ingenuity, and we’ll continue to keep our roads safe with quality tiresthat are built to last.
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Cooper® Endeavor™
The Cooper® Endeavor™ is on a mission: to deliver all-around performance while keeping drivers comfortable. Offering a mix of long tread life, wet performance, and reliable handling, the Cooper® Endeavor™ can do a lot for a
long time.
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Discoverer® AT3 XLT™
You might not know this, but the Discoverer AT3 4S tire has a middle name – versatility.
Whether you want to chase adventure through off-road trails or take longer highway commutes, you can do it all. Plus, it can handle severe weather. In short, the Discoverer AT3 4S helps you do what you want, when you want.
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Discoverer® Rugged Trek®
Rugged Trek is the ultimate suburban cruiser. It’s an all-season tire featuring an aggressive tread design that delivers excellent traction and comfort on concrete. Don’t be surprised to see other on-road tires shaking in their treads as you roll through your neighborhood with Discoverer Rugged Trek.
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Cooper® Endeavor™
The Cooper® Endeavor™ is on a mission: to deliver all-around performance while keeping drivers comfortable. Offering a mix of long tread life, wet performance, and reliable handling, the Cooper® Endeavor™ can do a lot for a
long time.
![](/sites/default/files/styles/atd_tire_275x275/public/Discoverer%C2%AE%20AT3%20XLT%E2%84%A2.png?itok=tuOep9et)
Discoverer® AT3 XLT™
You might not know this, but the Discoverer AT3 4S tire has a middle name – versatility.
Whether you want to chase adventure through off-road trails or take longer highway commutes, you can do it all. Plus, it can handle severe weather. In short, the Discoverer AT3 4S helps you do what you want, when you want.
![](/sites/default/files/styles/atd_tire_275x275/public/Discoverer%C2%AE%20Rugged%20Trek%C2%AE.png?itok=JDXNdCBd)
Discoverer® Rugged Trek®
Rugged Trek is the ultimate suburban cruiser. It’s an all-season tire featuring an aggressive tread design that delivers excellent traction and comfort on concrete. Don’t be surprised to see other on-road tires shaking in their treads as you roll through your neighborhood with Discoverer Rugged Trek.
Get rewards
Programs and promotions
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Cooper Tires Medallion™ Program
The program that pays you for purchasing Cooper Tires You’ll earn for every Preferred Tire that you buy, and get paid based on the Medallion Tier that you’ve enrolled in – there’s no limit to how much you can earn!Take advantage of our program perks, partner discounts, and special promotions to maximize your earnings and grow your business.
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ATD Partner Program
Sign up for a manufacturer program with ATD as the primary distributor and earn quarterly payout eligibility. More rewards. More opportunities. More simplicity.