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Award winning tire manufacturer

Recognized as leaders throughout the industry.

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2022 Sustainability Award
Gold Class
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2023 J.D. Power Ranking
#1 In Original Equipment Tire, Customer Satisfaction, for two years in a row
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2022 Sustainability Award
Gold Class
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2023 J.D. Power Ranking
#1 In Original Equipment Tire, Customer Satisfaction, for two years in a row
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Performance for every mile

The next generation of tires designed to fit your needs.

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SCORPION™ AS PLUS 3
SCORPION™ AS PLUS 3

This is Pirelli’s completely redesigned Touring All-Season tire for crossovers, sport utility vehicles, and pickup trucks. Part of Pirelli’s Plus line of products, the SCORPION™ AS PLUS 3 is designed to meet the needs of drivers in the North American market. It sports a new tread pattern, compound, and construction, and yields outstanding mileage and enhanced winter performance.

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P7™ AS PLUS 3
P7™ AS PLUS 3

This tire for sedans and coupes has been completely redesigned. Part of Pirelli’s Plus line of products, the P7™ AS PLUS 3 is designed to better meet the needs of drivers in the North American market. The new tread pattern, compound, and construction yields outstanding mileage. Enjoy enhanced winter performance, improved wet/dry handling, and increased comfort with a quieter ride.

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WEATHERACTIVE™
WEATHERACTIVE™

Weather is welcome. Go beyond all season performance. Introducing the new WEATHERACTIVE™ range, available for passenger cars in the CINTURATO™ WEATHERACTIVE™ and CUV’s/SUV’s/pickup trucks in the SCORPION™ WEATHERACTIVE™. Engineered to perform better in snow compared to an all-season tire, this tire is backed by the Three Peak Mountain Snowflake rating (3PMSF).

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P ZERO™ (PZ4)
P ZERO™ (PZ4)

The Pirelli P ZERO™ (PZ4) is a unique Ultra High Performance product combining Pirelli’s knowledge gained from our partnership with the top Original Equipment Manufacturer. The result is a Perfect Fit for the performance of each car. This tire meets many customization needs in terms of size, technology and seasonality. Available in two versions, to provide drivers with an incredibly customized experience.

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SCORPION™ AS PLUS 3
SCORPION™ AS PLUS 3

This is Pirelli’s completely redesigned Touring All-Season tire for crossovers, sport utility vehicles, and pickup trucks. Part of Pirelli’s Plus line of products, the SCORPION™ AS PLUS 3 is designed to meet the needs of drivers in the North American market. It sports a new tread pattern, compound, and construction, and yields outstanding mileage and enhanced winter performance.

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P7™ AS PLUS 3
P7™ AS PLUS 3

This tire for sedans and coupes has been completely redesigned. Part of Pirelli’s Plus line of products, the P7™ AS PLUS 3 is designed to better meet the needs of drivers in the North American market. The new tread pattern, compound, and construction yields outstanding mileage. Enjoy enhanced winter performance, improved wet/dry handling, and increased comfort with a quieter ride.

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WEATHERACTIVE™
WEATHERACTIVE™

Weather is welcome. Go beyond all season performance. Introducing the new WEATHERACTIVE™ range, available for passenger cars in the CINTURATO™ WEATHERACTIVE™ and CUV’s/SUV’s/pickup trucks in the SCORPION™ WEATHERACTIVE™. Engineered to perform better in snow compared to an all-season tire, this tire is backed by the Three Peak Mountain Snowflake rating (3PMSF).

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P ZERO™ (PZ4)
P ZERO™ (PZ4)

The Pirelli P ZERO™ (PZ4) is a unique Ultra High Performance product combining Pirelli’s knowledge gained from our partnership with the top Original Equipment Manufacturer. The result is a Perfect Fit for the performance of each car. This tire meets many customization needs in terms of size, technology and seasonality. Available in two versions, to provide drivers with an incredibly customized experience.

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Get rewards

Programs and promotions

Pirelli Full Throttle Associate Dealer Program

Exclusively for ATD—This program offers dealers a great opportunities to improve profits and boost sales by earning rewards on Pirelli tires purchased from ATD.

ATD Partner Program

Sign up for a manufacturer program with ATD as the primary distributor and earn quarterly payout eligibility. More rewards. More opportunities. 
More simplicity.